Irvan , Wardana (2001) Analisis strategi promosi produk minyak goreng pada pt. astra agro lestari terbaik. Masters thesis, Institut Pertanian Bogor.
Cooking oil is one of the daily product which is consumed by most of modern people today. The consumption of cooking oil tend to increase from time to time. This situation pull the investor to enter this industry. With the growth of cooking oil producer,the competifion in this industry become more competitive. As the new producer on cooking oil product PT. Astra Agro Lestati Tbk. Want to increased their market share in this industry. The aim of this study are to 1 ) evaluate promotion strategy that have been use 2). Suggest the alternative of promotion strategy that can be use by the company Base on the result of regression analysis, that promotion had a significant, effect to the increase of product selling. Its best for the company to add their money to improve the promotion strafegy.
Actions (login required)