ANALISIS KARAKTERISTIK SOSIAL DAN PERAN PERILAKU KONSUMEN TERHADAP KELANCARAN PEMBAYARAN KREDIT Dl PT. FIF CABANG BOGOR

Nurhari, Arief lndra (2003) ANALISIS KARAKTERISTIK SOSIAL DAN PERAN PERILAKU KONSUMEN TERHADAP KELANCARAN PEMBAYARAN KREDIT Dl PT. FIF CABANG BOGOR. Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

This research was intended to analyze the socio-demographical characteristics (such as age, gender, marital status, education, etc) of the customers that influence the credit payment; to analyze the customers role in two-wheel vehicle credit applying decision and its relation the timely credit payment ability; and to formulate the recommendation incosporary the flnding into the credit assesstment process. The methodologies applied in this research are Cross Tabulation Analysis and Logistic Regression Analysis. cross Tabulation Analysis is applied to discover the relationship between two categorical variables, whereas Logistic Regression Analysis is used to analyze the relationship between variables which are considered to have influences to the credit-loan repayment. The number of data sampling (respondents) of this research is 202 selected from PT. FIF Bogor's consumers, who reside in Bogor and the surroundings. The respondent social characteristics consist of Age, Sex, Marital status, Number of dependants, Job, Education level, Income level, House ownership type, and Term of working service, and they will be examined of how strong their relationship toward the due time-credit repayment is. The role of consumer behaviors are analyzed on the basis of each behavior, i.e.: Initiator (person who recommends an idea ), lnfluencer (person who encourages and asks to buy a motorcycle ), and User ( person who uses the motorcycle ), then it is also examined whether they have that such behavior or not And the result is that not all variables of social characteristics and the analyzed behaviors will inffuence or have certain relationship to the timely paid credit as the time is due, just some of them do, which are: Age, Own Income, Parents Role, Children's Role, and Colleague's Role. Some of them influence positively, and some of them negatively. it is recommended to perform further research that apply many more variables such as Credit Structure (Down Payment, Term of Payment) and the role of the Motorcycle Dealers.

Item Type: Thesis (Masters)
Uncontrolled Keywords: PT. Federal International Finance, FIF, Pernbiayaan Konsumen, Karakteristik Sosial Konsumen. Peran perilaku Konsumen, kelancaran pernbayaran, penilaian kredit. Regresi Logistik, Tabulasi Silang
Subjects: Manajemen Pemasaran
Depositing User: Staff-3 Perpustakaan
Date Deposited: 02 Jan 2012 12:24
Last Modified: 02 Jan 2012 12:24
URI: http://repository.mb.ipb.ac.id/id/eprint/756

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