ANALISIS KEPUASAN KONSUMEN TERHADAP MEREK PRODUK PESTlSlDA PROCLAIM 5 SG PT. SYNGENTA INDONESIA

Saefudin, Edin (2002) ANALISIS KEPUASAN KONSUMEN TERHADAP MEREK PRODUK PESTlSlDA PROCLAIM 5 SG PT. SYNGENTA INDONESIA. Masters thesis, Institut Pertanian Bogor.

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Official URL: http://elibrary.mb.ipb.ac.id

Abstract

The purpose of the study were : (I) to analyze customer satisfaction on Proclaim. (2) to identify attributes influencing on customer satisfaction. (3) to analyze correlation among variable of satisfaction. (4) to formulate strategies of managing customer satisfaction on Proclaim of PT Syngenta Indonesia. The data were collected from 165 farmers living in Brebes and Cirebon. Importance and Performance, Quadrant Analysis, Regression and correlation were used to analyze the data. The result of the study showed that satisfaction of most attributes did not meet expectation. All attributes are categorized to maintain based on Quadrant analysis. There were not attributes which categorized low priority. There were significant correlation behueen attributes and overall satisfaction. The attributes which showed signflcant correlation were fast killing effect, safety on crop and packing performance. While demography did not show significant correlation on overall satisfaction. The result suggested that give pay attention to categorize first priority and maintain, conducting market survey consistently and periodically in order to get customer loyalty.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Bawang merah, Brebes, PT. Syngenta Indonesia, Manajemen Pemasaran, Riset Pemasaran, Kepuasan Konsumen, Konsumen Petani, Data Primer, Importance and Performance analysis, Quadrant Analysis, Regression and Correlation analysis
Subjects: Manajemen Pemasaran
Depositing User: Staff-3 Perpustakaan
Date Deposited: 31 Dec 2011 02:14
Last Modified: 31 Dec 2011 02:14
URI: http://repository.mb.ipb.ac.id/id/eprint/565

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